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All channels   ➩   Channel 95 - Vice   ➯   Momofuku Cooks Impossible Foods' Meat-Free Burger that Bleeds
Title: Momofuku Cooks Impossible Foods' Meat-Free Burger that Bleeds

Description: Silicon Valley startup Impossible Foods debuts its long-awaited meat-free burger that looks—and bleeds—just like beef to the public, live on MUNCHIES. Pat O. Brown, CEO and founder of Impossible Foods, was joined by Momofuku founder and chef David Chang—along with Matt Rudofker, executive chef of Momofuku Ss?m Bar, and host Charlet Duboc—to cook the burger to juicy perfection in the MUNCHIES kitchen. Chang also announces that, starting today, the Impossible Foods burger is now available on the menu at Momofuku Nishi in Manhattan. It's a delicious, umami-rich win for meat-lovers and vegetarians alike who want burgers that help, not harm, the environment. Subscribe to Munchies here: out for more! Follow Munchies here: Facebook: videos from the VICE network: o